Research & insight
Discovery research
Discovery answers the questions you must settle before designing anything: who the users are, what they are trying to do, what gets in their way and…
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Research & insight
More than sixty usability studies and discovery projects across government, healthcare, finance, retail and media. Qualitative and quantitative, in person and remote, with participants who reflect your real users, including those with accessibility needs.
Research & insight
Usability testing
User Research and Testing (or Usability Testing) helps you optimise your user journeys by removing any blockers that are preventing your users from…
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Research & insight
Expert usability review
Before you begin to make changes or updates to your website, it is important to understand what is wrong with your existing customer proposition.
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Research & insight
Card sorting
An Information Architecture (IA) technique, whereby your target audience labels and groups cards to help organise the structure of your site
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Research & insight
Analytics health check
We have found that in around 90% of cases our clients have set up their Google Analytics in the wrong way. This means you are probably not tracking…
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Research & insight
A/B & multivariate testing
If you’re not testing something then you’re wasting time – Always Be Testing
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