7 October 2026
An AI readiness health check: the 12 questions to answer before you buy anything
Most organisations are being asked “what are we doing about AI?” Here are the twelve questions we work through before recommending a…
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The Eldingo blog
Practical articles on AI, service design, user research and conversion, written by our consultants. Newer pieces focus on using AI well; the archive goes back to 2013.
5 October 2026
Where AI belongs in a service: using journey maps and blueprints to find the right touchpoints
Start from the technology and you get a chatbot nobody asked for. Start from the journey and AI lands where it helps. Here is how we use…
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3 October 2026
Synthetic users are not users: what AI can and cannot do in research
AI has made research analysis dramatically faster. It has not made participants optional. A practical guide to where we use it and where…
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1 October 2026
From idea to working AI prototype in a week: lessons from building MyStoryboarder and Compass
Proofs of concept used to take a quarter. With current models they take days. What we learned building our own AI product and a…
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29 September 2026
Designing trust into AI services: what public sector teams need to get right
An AI feature in a public service is judged on trust before anything else. Transparency, fairness and the route to a human are design…
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16 January 2019
Recommendations Will Help You Sell More Products
If you’re offering products or services on your website, there is an easy way to boost sales. Provide recommendations on which product to…
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5 December 2018
Get More Clicks with Calls to Action
What is a Call to Action? A call to action is a link leading to your landing page that tells users what you’re offering. Calls to action…
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18 October 2018
Voice Recognition and UX
For as long as we know it, computers have been an important part of our lives. And all that time we´ve been interacting with them one way…
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10 July 2018
Trust Badges can Increase Your Conversion Rate
There is a simple way to increase conversion on any website selling products or services. Use trust badges. A study conducted by Synovate…
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17 May 2018
Virtual Reality UX Design Considerations
If we take a look back on last year tech news, it looks like everyone was talking about virtual reality (VR). Some of the tech companies…
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10 May 2018
Augmented Reality and its implications in UX
Augmented Reality (AR) is everywhere. Whatever tech blog you open, there will be at least one post about it. As more and more technologies…
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20 September 2017
Wireframing & Prototyping Techniques
When designing a new website or application you need to show off your concept to different people to gain their insight. These…
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6 March 2017
What should be considered before conducting user research?
User research is essential to any web design project, as your users should be the focus of your site design. To make sure the UX of your…
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8 December 2016
How Can UX help with the conversion rates on your financial services site?
The amount of users migrating online to take care of their financial affairs has dramatically increased over the last 10 years. With…
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20 September 2016
UX Masterclass; How to improve your ROI
We have created a brief UX Masterclass which focuses on 20 things that will show you how to improve your return on investment with UX. The…
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18 September 2016
Introduction to UX
Most businesses understand what UX is but do not know how to use it specifically in relation to their own business. Since the beginning of…
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18 September 2016
Understanding User Needs with Customer Journey Maps
Understanding the needs and motivations of your customers is crucial in improving your sites user experience. This not only benefits the…
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13 September 2016
Tips for Improving your Website’s Information Architecture
Last month’s newsletter mentioned information architecture but not the ways to improve it. To re-cap Information Architecture is the way…
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2 August 2016
Managing Large Content Sites for better User Experience
If your website has a lot of content, it can be difficult to decide how best to present it to your users. Designers of sites like Amazon…
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2 August 2016
Hidden Navigation and User Experience
Hidden and Hamburger menus became popular with the increased importance of designing better interfaces for smartphones and tablets. Since…
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2 August 2016
Usability of Infinite Scrolling
Have you ever found yourself spending way more time than you expected on Twitter, lured by more and more boredom-fighting tweets? If so,…
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2 August 2016
UX Design for Tabbed Navigation
Imagine entering a website like you would a shop in real life. To navigate around the store you would need information to help direct you…
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2 August 2016
Content Strategy and UX
Users come to your website looking for content. They don’t really care about how pixel perfect your layout is or how it was made, so long…
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29 June 2016
6 Tips for Designing Content-Heavy Websites
Minimalist sites may be trendy, but some sites simply can’t and shouldn’t attempt this style. A site with a lot of content can still be…
Read article16 February 2016
How to simplify forms and customer journeys
Contact forms and booking forms can be the main source of conversion and digital revenue stream for your businesses site. If you don’t…
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6 January 2016
Top 10 Mistakes In Information Architecture (IA)
Information architecture (IA) is the structural design of shared information surroundings; the science and logic of how to organise and…
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30 December 2015
The Top 10 Pitfalls of Web Design That You Should Avoid
Everyone who uses the internet has a list of things they hate to see when they visit any website. While there is a vast amount of…
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17 December 2015
How To Optimize Your Screen For Mobile Usage
Digital marketing is one of the most important things for building a brand. It is the key to effectively selling your product or service.…
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29 November 2015
Web Page Scrolling and Attention
A typical web user will spend 80 percent of their time staring at information that is located above the page fold. Although users often do…
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7 May 2015
A User Experience Evaluation of Millennials & Youth Travel Websites
The millennial youth travel demographic represents a huge proportion of holiday-goers that research and book their trips using web and…
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17 April 2015
How to optimize screen for mobile usage
Website content has been, and still is, a best marketing channel. As mobile usage has grown in virtually every aspect of the web, so too…
Read article10 April 2015
Usability 101, A Quick Introduction to Usability & UX
What is usability and how can we define it? Simply put, usability is about making products and systems easier and more intuitive to use…
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7 January 2015
Expert Usability Reviews v User Testing?
We are often asked which method is best for my needs, User Testing or Expert Usability Reviews? The simple answer is, it depends on your…
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10 November 2014
How to Utilize Customer Journey Mapping for effectively Communicating with Stakeholders
We are increasingly being asked by clients to map their existing customer or user journeys and to provide the output information in a…
Read article22 October 2014
5 Reasons Why Your UI Designer Should Design for Users
As a User Interface Designer (UI Designer), we often don’t know what the problem is at the outset of a design project. Therefore, design…
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20 September 2014
Developing Customer Personas: The Key to a Successful User Experience
What is a Persona? Customer Persona Development is a term used in User Experience design whereby users are transformed from numbers to…
Read article16 August 2014
10 Things Your UX Design Agency Should Know About People
At the end of last year I went to the very interesting UX Brighton conference. This looks at various facets of the psychology of user…
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10 January 2014
The Best UX & UI Prototyping Tools
Identification of the best UX/UI prototyping tools are discussed on which ever UX forum you go to. When we are asked, we come up with the…
Read article5 January 2014
Flat Design for User Experience
One of the first things I learned in Interactive Media was that I should design thinking of metaphors so users could understand…
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3 November 2013
The main benefits of user centred design
We are often asked by clients what are the benefits of employing user-centred design for our projects, so find below a summary of my main…
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20 October 2013
5 reasons why the Government’s SEIS Scheme is great news for Investors
There is a great new scheme in town and it’s called the Seed Enterprise Investment Scheme (SEIS). The changes were announced in the…
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